Beyoncé continues her reign as she becomes the face of popular retailer H&M’s 2013 summer collection. Photos of the “Beyonce as Mrs. Carter in H&M” campaign surfaced today shot by world renowned photographers Inez & Vinoodh.

H&M is known for their celebrity campaigns with the most recent being Madonna and Lana Del Ray however it all belongs to King B now. The ad features Beyonce lounging on a beach in what looks like a 2-piece jumper, stilletto heels adorned with gold bangels. Beyonce helped to create the collection that was inspired by the four elements of fire, water, earth, and wind to represent the different emotions women foster.

Expect a new commercial to roll out in the near future featuring a brand new Beyoncé single, “Standing On The Sun”.