Sneaker Connoisseur and tastemaker Frank the Butcher teams up with Reebok for the 30 Anniversary of the Reebok Classic dubbed the “BAU” or Business As Usual. In most cases, a Frank the Butcher collab means premium materials and simple yet sweet colorways. This particular one features premium sand suede upper with a buttersoft navy back panel.

The devil is truly in the details in this collabo with an insole that pays homage to the 80s and early 90s with big cellphones, beepers and stacks of ducats printed on the insole and BAU in big bold graffiti letters on the heel tab inner tongue and lacelock. Stylishly paying homage to a bygone era, you can damn near hear EPMD playing in the background when viewing this shoe. Find these on the feet of kids rocking Kangols and tracksuits when they arrive on March 16th. (pics courtesy of