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Being in London and knowing that the Olympics are the biggest global stage any advertiser can step on and become players, Nike picked today’s gold medal game between the United States and Spain to debut LeBron James tenth signature shoe, the LeBron X.

The X takes some design cues from the Air Darwin with the reverse swoosh but the technology inside is what makes this stand out. It’s the first signature shoe from Nike to include Nike+ technology with Nike Zoom specs, flywire and a Hyperfuse foundation.

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[via TSS]