Following the mayhem behind the Concord & Galaxy Foamposite releases, Nike has released a memo stating they will no longer hold midnight releases and forced the sneaker giant to completely overhaul their release day policy. The new option? A Twitter RSVP process which we’ve listed below:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:

The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

Note this only applies to Nike stores, not your run of the mill Foot Locker, Finish Line & Foot Actions. However, don’t be surprised if they follow suit with the move given all the bad press the world’s number one sneaker maker has had to endure over the last few years due to these releases.

With the demand for sneakers still going to be pretty damn high, expect some moans and groans to bellow out over this RSVP process as people are now essentially entering a lottery system to get their hands on highly sought after kicks. It’s madness but it’s capitalism and when it comes to laces and styling people – nobody has been able to crack Nike’s business model and judging from customer loyalty, it will remain that way.

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