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Towards the close of Reggie Bush & Kool-Aid, giant amongst mortals Doughbeezy had executed a proper mixtape with al the subtleness that it could have been bigger. Freestyles, flows displaying a raw and focused double time and features from everyone who had played an integral part in him getting to that particular perch.

A year later, Dough has amassed an army of followers, both on social media and otherwise and even stiff armed the hungriest ones for a copy of his latest release Blue Magic. The 5’6″ beast calmly lit a blunt, exhaled and started on a journey that began digging deeper behind the superman persona that flaunted itself religiously on RB&KA. His children are mentioned, his fianceĆ© as well. THe past, the onslaught of supporters that fill his mind with doubt as if he can actually take the world and hoist it on his shoulders.

He even back pedals for a bit to survey the scene. “Backstabbers”, a mainstay from his No Money, No Conversation EP of 2010 still maintains that O’Jays sample with Dough representing every increased moment of paranoia found by someone discovering newfound success. He toys with fans by including the “Still Tippin” remix with KAB Tha Don & KDOGG, promoting them over he like a label figurehead and by having a boisterous, radio ready single in “My Car” with Kirko Bangz & Slim Thug but when Dough decides to let the veil slip – the Southeast Beast becomes human, for once.

In less than two minutes, “The Good Die Young” puts Doughbeezy in a different light. Not as the kid from Cleveland who moved to Texas but rather the man caught at a proverbial crossroads. You find out more as he continues on “Grind”, egging on his own spirit to continue on despite it all and on “U & I” featuring Chalie Boy. Not one to put most of his business out there, Dough executes the “ode to my favorite woman not known as my mom” song to perfection, in his own raunchy way of course.

There are legend turned contemporary moments on Blue Magic, when Killa Kyleon adjusts his middle finger to enjoy the current Houston and not feel as if Houston has buried itself and began anew on “Fuck You”, Bun B backdooring a verse from Dough “Holla Back”. Dough’s earned these moments, having already become the small version of Bun by appearing almost at every rap show as if he were summoned.

Yes, Dough’s still weaving through the common steps of a rapper with multiple ideas and shaky execution (“Head”, which is almost like “Neck” on steroids) but as a whole, Blue Magic dwarfs its predecessor thanks to execution. The flows are tighter, the thoughts are more fleshed out and the no pen, no pad method has given Dough more time to concentrate his thoughts. In an already crowded month, Doughbeezy has kicked his Jordans on the desk of Houston rap and officially signalled his arrival.

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