With their highly publicized tour kicking off in Atlanta on Friday, Jay-Z & Kanye West have discovered yet another way to add to their coffers and also revolutionize how people view concerts. Starting October 24th (yesterday), they’ve teamed up with ad agency GlobalHue to launch VOYR, a subscription-based streaming site where you can catch the entire 26-date tour plus exclusive access and then some for only 4.99/mo.

Hit the jump to see how VOYR will work.