If you’re out in Atlanta like half of the Day & A Dream Team happens to be, then you’re here for A3C. The largest hip-hop festival in the Southeast kicks off its seventh year of existence with a mammoth day one including panels, producer battles, live performances and more all at Masquerade.

Before all that, you can head to Wish in Downtown Atlanta for a little meet & greet at 1 PM before hitting the official New Era store to catch the official A3C T-shirt and more. Also for all of their hard work over the years, the festival is getting an official proclamation from the Atlanta City Council today.

Now as far as what actually goes down inside Masquerade, hit the jump to see the full list of day one activities.


Do For Self (A3C Audio Pro Stage, 4:30 PM – 6:00 PM) | (More Details)
We’re currently undergoing a wave where indie artists and labels are blooming in the face of big labels and more. Why not learn from those who know the ins & outs of the indie game? DJ Next moderates with panelists including Malice (of Clipse), Reggie Williams (of BET) & more.

What’s The Hook? (Perfect Attendance Stage, 5:00 PM – 6:30 PM) | (More Details)
Getting paid for sponsorships is a different level of being in the industry. The moment you begin your career, it’s your job to cultivate yourself for a wider audience. At least that’s what all the A&Rs tell you. Learn from the best here including Barry Benson Stratus, Amir Boyd (of Grand Hustle), Nick Love (of Proving Grounds) and more.


Kevin Nottingham’s The Underground Express (Jagermeister Stage, 5:00 PM) | (More Details)
KN’s a staple among underground hip-hop fans, both street wise and internet wise. Their show for A3C is quite momentous as it’s virtually a show of Hall Of Justus members, mostly past but some present including Rapper Big Pooh, The Away Team, Torae & more.

Enter The Cypher (A3C Audio Pro Stage, 6:00 PM) | (More Details)
10 unsigned artists vie for the top spot in a competition that is going to yield some of the best talent who may not even possibly be apart of their own A3C set.

Perfect Attendance (Perfect Attendance Stage, 7:00 PM) | (More Details)
Fadia Kader & The Smoking Section are bringing not only their stage but also the third edition of Perfect Attendance, this time for three consecutive nights. Night one features performances from XV, Danny!, Skewby, Skeme, GLC & Ying Yang Twins. Yes, the Ying Yang Twins.

Diggers Delight Back To Beats (Creative Loafing Stage, 8:00 PM) | (More Details)
Diamond D and some 45s, that’s all you need to know as the legend spins all night on the CL stage.

iStandard Producer Showcase (A3C Pro Audio Stage, 8:00 PM) (More Details)
Houston has it’s Space City Beat Battle, A3C has a producer showcase that’s going to be just as fast and furious. 20-24 producers come in front of some of the top producer names available in a battle of piano stabs, drums and more. While the winner may take home a sizable prize, the slight undercard with A.Dd+, Sha Stimuli, Donny Goines & others should keep you occupied. Not to mention the serious amount of guest judges including J.U.S.T.I.C.E. League, S1, Tha Bizness, Needlz & more.

HipHopDXnext Showcase (Creative Loafing Stage, 9:00 PM) | (More Details)Already one of the biggest names in hip-hop journalism (check their Twitter stats), HipHopDX may be a viable contender for stage of the night with Random Axe closing out a setlist that already includes Freeway, Gods’illa, Joe Scudda & more. We might even get a “Chewbacca” sighting in Atlanta.

A3C Presents (A3C Pro Audio Stage, Midnight) | (More Details)
Hand chosen by the A3C staff, this setlist should provide a decent late night caper to an already hectic day of hip-hop. DJ Goldfinger, Backbone & Percee P are all set to perform.