After cultivating the sounds of Dom Kennedy, Curren$y, Casey Veggies & more, brandUn DeShay steps from behind the boards and steps square in center stage for his first full length album. All Day DeShay finds the rapper/producer in familiar territory as a West Coast artist who has a defined niche but as a wild card gets lost in an already stacked deck that is the youthful hip-hop scene. He just happens to hail from already packed rap ecosystem, Chicago.

Producer turned rapper albums are always met with high scrutiny since some producers are stuck to a signature sound and refuse to chase different instruments. DeShay happens to defeat that notion with relative ease as he’s fighting for perseverance with a collage of snarky wisdom (a Shel Silverstein citation on “Now! OVA”), swagged out humility and patience for a guy who took a year off for the most part, made tracks for the likes of Hollywood FLOSS among others and kept plugging away.

Stream the album below and head to DeShay’s bandcamp page to grab a slice of AM in the afternoon.

BUY: brandUn DeShay – All Day DeShay

1. Shay Loves to Ball
2. World Famous
3. They Notice (starring Rockie Fresh)
4. NOW! *OVA*
5. Ur Fresh
6. VirGo Away for Awile (starring Allen Ritter)
7. Canopy
8. Why Bother (starring Raz Fresco)
9. FTW! (starring Vic Mensa of Kids These Days)
10. 1-Up
11. Letter to God
12. Take it Back!
13. LATER! *OVA*
14. Canopy Pt. II *BONUS TRACK* (Demo)