Directed by Va$htie who had the following to say about Kendrick:

I wanted the video to illustrate the emotion he paints with words, while avoiding gratuitous shots of any substance. Despite the song’s title and content, the focus isn’t the drugs, but rather, that basic human experience of apathetic youth. That simple mood of emptiness which we choose to either address or self-medicate.

Section.80 is available on iTunes now.

[via L+T]