I can remember the day I bought my FlipCam from a RadioShack down the street from the house for a mere $100 bucks. Strictly for documentation use, the camera has traveled with me to numerous places, interviewed some of the best up & comers and has told the story that maybe my words would fail in accurately capturing.

Hearing the news that Cisco (the head honcos over the Flip Cam) would soon be eliminating it, it kind of hurt. I’ve never been one to purchase a nice professional camera as the Flip was perfect for schmoes like me to easily tinker with. Now? It’s the way of the dodo and women who never had the career idea of landing a VH1 reality show. I guess aspiring rappers will either start shilling out the bucks for 7D cameras or worse, shoot everything via their “quality” camera phones.

In a strategic plan to “align its operations,” the company will exit parts of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities: core routing, switching and services; collaboration; architectures; and video. One of the casualties of this realignment: Cisco’s video camera Flip business, which was part of its $590 million acquisition of Pure Digital.As part of the plan, Cisco will close down its Flip business and “support current FlipShare customers and partners with a transition plan.” Cisco will also refocus its Home Networking business and will integrate Cisco umi into the company’s Business TelePresence product line. As part of the transition, Cisco plans to eliminate 550 jobs.

Cisco CEO John Chambers issued this statement: “We are making key, targeted moves as we align operations in support of our network-centric platform strategy…As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

[via Tech Crunch]