Written by famed internet scribe noz, the cover story for Odd Future’s introduction to Billboard showcases how young and outspoken the group is. noz touches on many of the call signs most might already be aware of with the group: they’re a well put together bunch of rappers, producers, skateboarders, filmmakers and general smartalecks, that they also are probably the voice of the angry teen in the 21st century who’s more nihilist than you think but that they’re also self-made to the tee.

Everything is done in house, conceptualized by Tyler, the Creator and packaged to the point where you cannot paint Odd Future in a box, which is essentially why noz decided to call them the future of the industry.

While business churns behind them, and the press buzzes to translate the crew, the Odd Future youth fan base still seems largely sustained by DIY and word-of-mouth networks. A glance at the YouTube views for “Yonkers” shows the vast majority of traffic coming from social networks like Facebook and Twitter, not the so-called tastemaker sites that posted it. Most Odd Future members maintain running Q&A sessions on Tumblr and Formspring accounts.

They offer seemingly honest — if brief — answers to fan queries regarding everything from production tips to half-joking sexual propositions. These sites aren’t necessarily publicized; some are even maintained under semi-anonymous aliases (on Formspring Tyler goes by his alter-ego “WolfHaley”) but the fans, now coming from around the world, always seem to find them, and the interactions often spill into the real world.

“Talking to fans [is] easy when your fan base is the size of ours,” Syd says. “When it comes to the die-hards, we do know them. You answer questions [online] just to get the story straight, and during that you end up building a relationship.”

READ MORE: Odd Future – The Billboard Cover Story (written by noz)