We already know Oprah is the most powerful woman in the world and starting January 1st, she’ll have her own television network. Before a single block of programming is aired however, Harpo laid down the memo that you won’t be hearing the word “b*tch” on-air.

Oprah is getting things over at her new OWN cable network off to a positive start. The media queen revealed her new colorful brand logo for the Oprah Winfrey Network. It’s a bright palate serving up O power in big bold letters. But her electric logo isn’t the only thing popping; Oprah told insiders at an exclusive conference that there will be no “bitch” word at her network.

According to the New York Post, Oprah appeared at Maria Shriver’s Women’s Conference in California, telling attendees that OWN will be “fun and entertaining without tearing people down and calling them bitches.” Oprah says, “Imagine that. Imagine.”

The new channel owner continues, “Growing up, I could never find my name on any of those license plates or lunchboxes, now I know what it was for–to start my own network.” Oprah says the network will carry out her message. “A whole network, a whole channel that we’re designing to carry the Oprah Winfrey message.”

More @ Clutch