Women have come to love the gym so they can have this impossible Coke-bottle physique. Nike capitalizes on that idea by having this voluptuous model grace their ad pages for their Women’s Running department. Wieden+Kennedy or W+K for short have done a masterful job gracefully capitalizing on a market not only for women who want to look like the woman pictured but to drive gym memberships up. That’s what ad work is supposed to do, incorporate all aspects for a central goal of growth.

Did I mention the model is fine as hell?