[vodpod id=Groupvideo.3531489&w=425&h=350&fv=configParams%3Dtype%253Dnormal%2526vid%253D440812%2526uri%253Dmgid%253Auma%253Avideo%253Amtv.com%253A440812%2526startUri%3Dmgid%253Auma%253Avideo%253Amtv.com%253A440812]

How, I have no clue. Just because he has a blog and makes shitty music now?

Why He’s Hot: Over the past year, 50 Cent chose not to roam on one of his main predatory terrains, the Billboard charts, by continuing to hold back the release of his long-awaited Before I Self-Destruct LP. Instead, the G-Unit General began to fully realize the potential of another region in which he’d already planted his flag: the Internet.

50 Cent used his Web site, ThisIs50.com, as a source of promotion for himself and G-Unit members Tony Yayo, Lloyd Banks and DJ Whoo Kid. More than any other artist in hip-hop, Fif saw the Internet’s potential, and in 2009, he just about perfected his vision. No other hip-hop artist has been able to capitalize off their name and accompanying Web site the way Curtis Jackson has. He pushes G-Unit mixtapes, world-premieres the crew’s song downloads, promotes shows like the upcoming ThisIs50 Festival and releases viral videos such as his controversial “Flight 187,” in which he showed unflattering stock footage of Jay-Z, Britney Spears and others.

ThisIs50.com, though, has come to be so much more than a vanity Web site. You can’t talk about the top hip-hop blogs without mentioning ThisIs50. Fif’s Web home has become one of the must-stop destinations to get your hip-hop news. The site doesn’t just pick up info and video from other outlets; ThisIs50 also offers exclusive interviews and music. Artists outside of the G-Unit, such as Maino, Papoose, DJ Kay Slay, Cormega and Noreaga are also using ThisIs50 as a venue to put out music and videos.

As much as the site can be used as a valuable tool, 50 also showed the world it could act as a weapon. Fif used his Web site as a nuclear warhead in his battle with Rick Ross: ThisIs50.com’s traffic reportedly doubled once the beef between 50 and Ross started to bake. In his anti-Ross campaign, Fif interviewed Tia Kemp,the mother of one of the Miami heavyweight’s kids, and later released a tell-all book about her life with Ross. Adding petroleum to the fire, he released a sex tape featuring another mother of one of Ross’ kids via ThisIs50 offshoot site BooBooTV.com. And we can’t forget about the popular series “Pimpin’ Curly,” which the G-Unit General at first used to take the sting out of Ross, calling him “Curly” (“He’s not straight,” the Bawse rationalized of the nickname), but it became so popular that he issued several more comedic vignettes to further delve into the character.

50’s dominance on the Net isn’t contained to his own Web site: He’s a staple on other blogs and mainstream media outlets. Almost every move he makes is a huge headline, whether it’s clarifying his perceived dis toward Jay-Z on the song “Flight 187,” rumors of him marrying Ciara or even the simplest activities of him coming onstage with Soulja Boy Tell’em during Young Money Presents: The America’s Most Wanted Music Festival. While other artists have tried to throw block parties and park jams as a way to give back to their neighborhood, when 50 tried to do just that at the end of this past summer, not only did he make headlines across the country, he had New York Mayor Michael Bloomberg talking about him in press conferences. And you want to talk about the best interviews in the game right now? No one can deny that 50 has one of the most talked-about sound bites, saying he would “blacken Kanye West’s eye” if Yeezy ever tried to Taylor Swift him.

Musically, yes, 50 has had a couple of missteps. There was an obvious disconnect between 50, Interscope and the fans with his records “Get Up” (released late last year) and “I Get It In,” but on the street level, where 50 is in total control of when and how the music comes out, it was all harmony. 50 and his camp thrived underground. Even though they’ve collectively sold tens of millions of albums worldwide, the Unit still stayed on top of the mixtape game. Banks and Yayo have repped the G-Unit brand with incessant unofficial releases (Banks’ 4-30-09 double CD and Yayo’s Swine Flu series chief among them), while 50 saluted the streets with mixtapes of his own: Forever King and the War Angel LP heated up the summer with a taste of throwback homages and up-to-date urban guerrilla warfare, respectively. His sole mission on the latter was to bring hardcore hip-hop to the forefront. The Southside Queens chief seems to be in the right lane: The Dr. Dre-produced “OK, You’re Right” leapt off of the mixtape to the top of the countdown on his hometown radio station, Hot 97, and the eerily entertaining video got some strong rotation. Same for records from Forever King, such as “Funny How Time Flies,” on which 50 rapped over ’90s R&B group Intro’s classic of the same name.

In the past couple of weeks, Fif has continued to show diversity with another club-knocker, “Baby by Me” (featuring Ne-Yo) and a new book, “The 50th Law.” And although he made a nice #4 rank on Forbes’ list of “Hip-Hop Cash Kings,” his love for his Southside Queens home hasn’t diminished: He (and Bette Midler) co-sponsored the Curtis “50 Cent” Jackson Community Garden in the neighborhood, and in August, 50 spent close to half a million dollars to send 30 busloads of kids from his old neighborhood to Six Flags Great Adventures in New Jersey, and he performed for them there. Just over the weekend, 50 finally got the proper permits from New York City to sponsor a day of food, games and music for the neighborhood. The cost, according to Fif, was another half a mil.

DJ Drama: “50 keeps himself in the dialogue, period,” Drama said. “The mixtape game right now wouldn’t be what it is if it wasn’t for 50 Cent. He revolutionized it. He had one of the biggest buzzes ever in hip-hop; he keeps feeding people, he keeps putting out music. The War Angel [mixtape], from beginning to end, is classic 50 Cent. If you’re a 50 Cent fan from 2003, it’s hard to hate on the new mixtape. 50 Cent is in a space where he’s so big and he’s been so relevant and the underdog and a bad guy for so long, people try to turn a shoulder on him. But he’s still that guy, he’s still making great music, and when you talk about Hottest MCs in the Game, you can’t have that conversation without talking about 50 Cent.”

READ – MTV’s #9 Hottest MC In The Game: 50 Cent | #10 Raekwon

5 Responses

  1. Tnelson

    There’s good info here. I did a search on the topic and found most people will agree with your blog. Keep up the good work mate!

  2. What They Got Wrong… « A Day & A Dream

    […] #9 – 50 Cent. Does he deserve to be on the list in terms of hottest MCs? No. 50 has gone lukewarm ever since Curtis dropped in 2007. Couple that with just being in the streets due to making beefs with Rick Ross and using Thisis50.com as a jumping point for all of his antics. In order to be considered hot, you have to make some good records and even if I’m not much of a 50 fan these days (okay, Flight 187 was pretty good), a few mixtapes that are just considered good because of your name? Nah, I can’t agree with that. […]


Leave a Reply

Your email address will not be published.